Industry News, Printers News

Coors Light Canada, Crown to Bring Variable Print Cans to Coors Light Games

Will feature a series of seven Coors Light Games Variable Print cans, representing a different backyard sport.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Coors Light Canada’s celebration of backyard, amateur sports continues this year with the launch of the second annual Coors Light Games in Canada. This year’s competition is expected to be bigger and better than before, launching with a series of seven Coors Light Games Variable Print cans from CROWN Beverage Packaging North America, each of which represents a different backyard sport featured at the 2016 national event.   In the summer of 2015, Molson Coors Canada scored a major marketing win...

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